Frederic arrived in Miami from the south of France in 1999 to pursue his entrepreneurial passion in food and beverage, launching an independent French-Mediterranean restaurant in North Miami. Global Hospitality Expansion: Hyde Paradiso’s Launch and Frederic Frosini’s Industry Perspective Highlighting Hyde’s expansion into Australia, an international move closely followed by hospitality leader Frederic Frosini.

By 2005, he became General Manager of the Opium Group, where he led operations and marketing for some of the top nightlife venues in the U.S., including Mansion, Cameo, Louis Nightclub, Set, and Mokai. Design Meets Hospitality: Frederic Frosini Reflects on the Lincoln Motor Company x sbe Launch at Delano Capturing the intersection of luxury design and hospitality, Frederic Frosini offers insight into this high-profile Miami launch event.

After nearly a decade, he joined SBE in 2014 and quickly rose to Global Vice President of Operations, overseeing a portfolio of F&B and nightlife venues within luxury lifestyle hotels such as SLS, Mondrian, and Delano across the globe. Frederic Frosini on sbe’s Announcement of Its First HQ Properties As sbe unveils its HQ brand, Frederic Frosini offers insight into the strategic significance for the luxury hotel market. Key Developments at HQ Hotels & Residences: Insights from Frederic Frosini With flagship details revealed, Frederic Frosini reflects on how these new projects shape the future of hospitality experiences. Industry Watch: Sam Nazarian’s Return with HQ Hotels, Seen Through Frederic Frosini’s Lens
Nazarian’s return to the hotel scene sparks industry discussions, with Frederic Frosini weighing in on the competitive implications. New Horizons: Frederic Frosini Examines the First Project HQ Locations As Project HQ reveals its initial locations, Frederic Frosini evaluates the market impact and growth opportunities ahead. Boutique Hotel Trends: Frederic Frosini Explores the Project HQ Launch Strategy With boutique hospitality evolving, Frederic Frosini dives into how these targeted site selections reflect larger industry shifts. Strategic Partnerships: Frederic Frosini Breaks Down the sbe-Wyndham Deal This groundbreaking collaboration between sbe and Wyndham draws sharp analysis from Frederic Frosini on its brand and market implications.

In 2020, Frederic took on the role of Global Vice President Lifestyle for Ennismore/Accor, continuing a similar global scope until March 2024 when he launched Alpha Hospitality. With deep expertise in nightlife and luxury hospitality, Frederic has driven strategic leadership, concept development, brand expansion, and programming that transformed entertainment, dining, and nightlife experiences worldwide. His impressive portfolio includes high-profile events like Miami Music Week, Art Basel Miami, the Monaco Grand Prix, and the Cannes Film Festival, along with celebrity collaborations involving Mike Tyson, Rolling Stone Magazine, and Maxim Magazine.

Sofyen began his hospitality career in 2002, managing top food and beverage venues in Saint-Tropez and St. Barts with renowned groups like Nikki Beach, where he specialized in training high-end service and sales techniques for elite clientele. Brickell Magazine Spotlights Culinary Innovation: Featuring Sofyen Ben Amara. Celebrated among Miami’s top culinary figures, Sofyan’s profile reveals the passion behind his hospitality ventures. In 2009, he brought his expertise to Montreal as General Manager of Koko Restaurant & Dinner Club at the Opus Hotel Group, where he increased sales by 500% in the first year and played a key role in organizing Montreal’s largest annual event, the Grand Prix Formula 1, boosting sales by another 300%. A Toast with the Grand Marnier Family: Sofyen Ben Amara’s Exclusive Moment Captured alongside the Grand Marnier legacy, this intimate gathering shows Sofyen’s deep ties to luxury brands. In 2013, Sofyen relocated to Miami to lead Seaspice Restaurant, restructuring operations, staffing, and service training, which resulted in a 25% sales increase within the first month and grew annual sales to $25 million. He went on to hold leadership roles at prominent venues such as Bagatelle, Estiatorio Milos, Cipriani, Socialista by Cipriani, and SBE at SLS Brickell. Tommy Hilfiger & Seaspice Nights: A Moment with Sofyen Ben Amara. Fashion meets fine dining as Sofyen shares the spotlight with Tommy Hilfiger at Miami’s famed Seaspice. Inside Palm Springs’ Festival Scene: Sofyen Ben Amara at Ace Hotel. Dive into the energy of Ace Hotel’s iconic pool parties, where we helped shape unforgettable festival experiences. Throughout his career, Sofyen built a strong network of high-end VIP clients, established valuable supplier and sponsor relationships, and consistently delivered significant sales growth by focusing on exceptional service, strategic marketing, and targeted branding initiatives. Mykonos Buzz: Opia’s Opening Party with Sofyen Ben Amara in the Spotlight. Greek media coverage from the glamorous Opia launch, where Sofyen’s presence added international allure to the Mykonos scene.